My Thoughts On Book Promotion – The biggest surprise about becoming a published author, for me, was how hard it was to get the attention of a traditional publisher. Of course, I was like most authors when I first started. I had a “great” book idea. Who wouldn’t want to sign me and my book up to a million dollar deal? But I had done absolutely no research on what the sales prospects might be for the type of book that I was trying to get out to the world. I had no clue, at all, about the publishing business.