Love on the Shelf By Sheila Roberts – Pump Up Your Book. Genre: Romantic Comedy. The battle lines are drawn—between a romance-loving bookseller and the shock jock determined to tear happily-ever-afters apart. Alice Willoughby and her mom run HEA Books, a cozy shop devoted to love stories and the people who crave them. Alice is great at matching customers with their perfect happily-ever-after…she just can’t seem to find her own. Read excerpt.